We did it.
After almost four years of demonstrations in the streets, hard-hitting investigations, and online pressure, Brazil's second-largest retailer announced a precedent-setting animal welfare policy. GPA has agreed to eliminate from its supply chain cruel cages that confine hens for their entire lives and crates so small mother pigs are unable to turn around.
Now the three largest retailers in Brazil—Grupo Big (previously Walmart), GPA, and Carrefour—have all pledged to stop selling eggs from hens raised in cages.
Without pressure from supporters like you, this wouldn't have been possible.
Last year, armed with video footage, we took to the streets of São Paulo to illuminate the cruel reality endured by laying hens. We invited passersby into a video installation we'd created—which they left shocked and appalled.
What did they see on screen? Millions of laying hens crammed in cages, each with less room than the space inside a shoebox. Hens, likely under two years old, suffered tremendous injuries. Some dead hens remained at the bottom of the cages, decomposing and being trampled by other birds.