Personality can trump expertise on YouTube

Create: 2020-07-08
Update: 2020-07-12
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Personality can trump expertise on YouTube
 
 

Personality can trump expertise on YouTube

 
Is it possible to “make it” online without a certain level of expertise? Many budding creators have a passion that they want to share online but hold back for fear of not being good enough. Here are a few ways that you can let your personality and unique perspective guide your path to online success — even if you don’t know everything.

Identify your niche
Finding your niche is a key step to creating a channel with the potential to grow. It will allow you to develop authority in your field — even if you don’t really know that much — and help your channel to stand out in the massive sea of YouTubers. If your channel is about travel, it’s hard to compete with the many travel YouTubers out there. However, if your channel is about traveling as a couple for cheap around Europe, you have a better shot at finding an audience of like-minded people. It will also help you to be the leading voice in that space; there will be fewer channels to compete with. Having a niche allows your fans to have more to talk about when recommending you to their friends or followers. That helps you instantly connect with your ideal audience.

For instance, if someone recommends a finance channel to you, you might not be interested. But if you’re a millennial living in New York, and someone recommends a finance channel for millennials living in big cities, you’d be more likely to tune in. Gaby Dunn, a comedian and accidental finance expert, capitalized on this with her podcast series “Bad With Money.” Her sector is finance. Her niche is being somebody who, throughout her life, hasn’t really had a grasp on financial literacy or best practices. Gaby’s personality drives the conversation, especially her honesty and sarcastic sense of humor, but her specific niche ensures she’s one of the most prominent voices when it comes to being bad with money.
 
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