Hi mike,

When a person uses Google, they have a purpose such as: find something, buy something, learn something. Thus, the search term they use will indicate their purpose.

Here is an experiment you can try:

1. Think about what a searcher's purpose is when searching "pizza near me"?
2. Think about what a searcher's purpose is when searching "pizza business"?
3. Do a Google search for each and look at how the results differ.

Did you guess right?

Save money and get more conversions by making sure the keywords you buy for your campaign and use in your content match the intent you want.

Luckily, Twinword Ideas has a User Intent filter, including three different user intents: Info, Buy, and Local!

Learn more about User Intents and how you can use them for SEO and SEM!

PS: We really hope you enjoy Twinword Ideas! If you do, why not leave us a review? :)

Best,
– The Twinword Team